Cutting Edge Marketing Techniques and Strategies

The marketing process of a vacant or soon to be vacant facility takes out of the box thinking in terms of who the facility is best marketed to in terms of speed/value and capability.  Many factors come into play when a CBRE marketing team puts together such a leasing and or selling strategy for a clients building.  Our strength is our local knowledge and prominence coupled with our unparallel global reach.  Our strategies are designed to leverage those strengths.  For starters our industrial platform alone just in the America's, number over 850 industrial specialists.  Our proprietary occupant database is impressive with thousands of company names to draw from.  Your team will stay not only on top of industry trends thru the many local, regional and national calls that they will participate on but thru assessing the platform, will know what significant companies are currently or will be coming on the market that your building just may fit. 

Your team will strive to know your asset as well as you do in terms of the facilities construction, its expansion capabilities, its various permitted uses and its replacement and reproduction costs to help compare it to other options that a potential user may have when comparing your asset to others.  They will have gone thru extensive training by CBRE University gaining excellent selling and negotiation skills to better represent your firm.

The CBRE marketing team will likely create a cutting edge web site of your property, create startling aerials and conceptual drawings to possibly show alternative uses.  When relevant,  they may create complex all in occupancy costs of the building to show the buildings advantage over other options in the marketplace.  Your team will know racking systems, roof alternatives, dock equipment, materials handling, narrow aisle benefits, sprinkler specifications, enabling them to present your facility to a prospective occupant with as much pride and knowledge as you.  If the building is a specialized use, your team will be reaching out to CBRE's various specialty groups like the Supply Chain Practice or the Life Science and Food Solution groups as an example.

The marketing strategy will be encompassing regional offices and other CBRE industrial specialists through out a given region of the country.  CBRE's International capabilities will be implemented in the marketing of your facility if the strategy so calls for it, by assessing the Japan, China, Mexico, European and Latin America  Desks.

We are proud of our "outside of the box" thinking in terms of the structuring and implementing creative hard hitting marketing strategies at CBRE.